How to create a Privacy Policy for your mobile app?

August 1, 2019

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Your mobile application (Android, iOS, Windows, or BlackBerry) need to have a Privacy Policy for the application collects personal data of users.

You need the Privacy Policy for your mobile app though you doesn’t collect any data yourself but use third-party tools (like Flurry, Google Analytics) collecting the data for you.

Personal data can be any kind of information that identifies an individual:

  • Device ID
  • Email address
  • Name
  • Billing information
  • And more

A Privacy Policy is requisite by law in most of the countries:

The Federal Trade Commission in the United States, requires all the applications to collect and make use of personal data from different users to well inform about the collection of users’ personal data.

The FTC also provides guidance for the businesses and developers on the things to be aware of for ensuring compliance.

The “Executive Summary” of “Mobile Privacy Disclosures: Building Trust Through Transparency” proposal states that the developers of mobile applications need to have a Privacy Policy well in place along with making sure that it is easily accessible through various app stores.

This particular requirement relates to all the app stores, including Android and iOS:

Wondering How to create a Privacy Policy for your mobile app?

Well, you need to make the privacy policy easily accessible through application profile page for users to have a look at the Privacy Policy before downloading and installing the application.

The privacy policy administers the use of software application Name for the mobile devices that is created by the Developer Company Name. The Basic description of the app (functionality, features, and the content)

There are certain key points that are important prior to creating the privacy policy for your app. Based on recent changes, the app developers should consider the following:

  • The Privacy Policy should be available on the profile page of the app. This will enable the users to read about the privacy practices before actually downloading the application.
  • Have the privacy policy within the application, either having a direct link to the URL from the website or embed it in the app. Users should be able to find and go through any legal agreement very easily that they are supposed to.
  • The Privacy Policy must notify the type of personal information that would be collected from the app users, how it is going to be used, and for what purpose. Also whether the user’s information will be shared with third party or not.

Depending on the mobile app and the genre of business, you might also need to know about the other legal requirements necessary for your app:

  • If your application collects any personal data from its users under 13 years of age, you’ll need to fulfill with the COPPA
  • If your application collects any personal data from minors under 18 years of age, act in accordance with the Content Eraser law.
  • If the application collects personal data from the students, it is important to contribute  with the SOPIPA law
  • If using any retargeting/ remarketing tracking code with the Google AdWords or any other third-party service, it is important to update the Privacy Policy to inform the users about the practice.

To put it out loud, if you are submitting your app to the app store and your application collects personal data from its users using the app, then it is mandatory to have a Privacy Policy.

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